12 March 2024 Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix.

Imagine having a direct line into the pulse of your media plan's expected ROI, giving you the power to refine and enhance your strategies to maximize every ad dollar. This is what Whalar achieved by using Nielsen's Predictive ROI (PROI) - a cutting-edge solution designed to deliver impactful insights into future ROI, including creator campaigns.