News
AiMCO Viewpoint
We keep you posted on influencer marketing in Australia and around the globe.
Under the influence
Knowing what not to do when promoting alcohol can make or break your campaign. We give you an overview of what to watch out for and where to find the information you need.
Trend: Social Video Shopping
Social-commerce offerings will continue to grow across all the platforms and video shopping is also set to boom. The big beauty and fashion brands are investing in technology to ensure they can ride the wave.
Celebrate then move right on…
We round up the year with some thoughts from AiMCO’s community …
Ten key trends for 2021
As 2020 winds up we look at the shifts in influencer marketing and what they mean for the year ahead.
Instagram Ramps Up ‘Branded Content’
Instagram will push its ‘Branded Content’ feature in January 2021 to ensure it’s more widely adopted. We asked some industry experts their thoughts on this and its additional age gating feature.