Advertising disclosure is a hot topic for influencers and marketers.

Instagram recently ramped up its Branded Content and Brand Sponsorship tools by including technology to identify user posts containing branded content and providing new age-gating features. It’s time to get clear on ad disclosure, the law underpinning it and what these platform changes mean.

Our panel of experts will cover what you need to know about ad disclosure and consumer law and why a more transparent system supports everyone - consumers, creators and brands.

Join us for the discussion:

• Tegan Boorman Panel Host, Founder Social Law Co.

• Sharyn Smith CEO & Founder Social Soup

• Shivani Maharaj National Head of Content and Partnerships, Wavemaker Australia

• Megan McEwin Director of Policy and Regulatory Affairs, Australian Association of National Advertisers

• Free to AiMCO members, $30 plus ticket fee for everyone else. Book your tickets here.

  It’s easy to become an AiMCO member - go here

Not all that is measured matters and not all that matters can be measured - quote attributed to Albert Einstein and also to a very smart influencer marketer.

So what influencer metrics do clients look to and what are the factors that can influence the metrics? Our panel of experts will give you a guide to what audience metrics matter now in influencer marketing and the essential elements of campaign measurement.

More details coming soon!