Sept 20, 2022 How to drive ROI through influencer marketing campaigns!

Are we at the inflection point of influencer marketing?

No longer just about famous faces lending their endorsements to brands, influencer marketing is moving into the digital media space in a whole new way.

In this Webinar session, three social media and Influencer experts will discuss the latest movements in the influencer marketing space and emerging trends in the APAC market. It will look at how Australian brands can ensure they not only partner with the right influencers at the right time, but drive effectiveness and sustainability in their brand partnerships and media approach.

The discussion will cover the rise of social commerce and how social platforms are enabling creators to monetize their content and how brands are using influencers to meet performance metrics and drive stronger ROI. It will also touch on the continual importance of creativity in driving impact, and the emergence of streaming which is seeing influencers ‘going live’ to drive real time sales for brands.