Meltwater Klear talks to us about how they are providing an end-to-end influencer marketing tool that delivers everything marketers need to take charge of and also evaluate their influencer marketing campaigns.

Emmylou McCarthy is one of Australia's most loved television hosts, entrepreneurs, and influencers. An authentic, high energy communicator who delivers valuable content to her loyal Emmylou Loves tribe of over 114,000 Instagram followers, her success has enabled her extending into fashion and e-commerce.

The team from L’Oréal ANZ, Emma Williamson, Director of Customer Experience and Jenna Adamson Legal Counsel, discuss why influencers and creators are integral to their marketing mix, why being involved with AiMCO matters to the business, and where the industry is heading in terms of transparency.

In this podcast Patrick Whitnall, Deputy Chair of AiMCO who is one of the industry’s leading social media marketers, chats with Scott Guthrie who is a leading UK industry commentator and influencer marketing advisor. Scott hosts his own well known podcast The Influencer Marketing Lab about the influencer marketing industry, charting its growth spurts and growing pains, the tech players, as well as key industry happenings and current media coverage.

Over the course of 10 years, Dom Smales pioneered digital first talent and the evolution of the influencer marketing industry becoming synonymous with quality talent creating content to grow brands. For a decade from 2010 Dom stewarded a hugely successful team at Gleam Futures in the UK, the US and Australia expanding into global brands, movies, TV shows, podcasts, books, and broking 1000’s of brand partnerships. Dom recently exited the business to pursue new projects, he chatted to AiMCO about his new enterprise the Glo Project and what he sees as the next evolution for digital creators and entertainment.

There have been many benefits to society from the technology behemoths Google and Facebook but there's also a dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues.

The outcomes from the Australian Competition and Consumer Commission (ACCC) investigation the Digital Platforms Enquiry will have far reaching effects across publishing, the marketing and advertising industry and also influencers. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO, and who specialises in media and marketing helps unravel some of the details.