Guiding Council update

We are pleased to announce the appointment of new members to the Guiding Council (GC) following member elections. The elections covering half of the Council were the first since AiMCO was formed in 2019, with the remaining councillors due for re-election in 2022.

The Guiding Council oversees the strategy and direction for AiMCO and its initiatives, working with the membership to activate Working Groups and programmes. With membership growing to more than 75 members this year, the Australian influencer marketing community has shown its commitment to building confidence and accountability, establishing a presence and voice for the channel.

The current Council have overseen the review and update to the Code of Practice, and development of the guide to gifting, and easy reference cheat sheet, the creation and delivery of 16 webinars and podcasts, and the launch of the AiMCO Awards which will culminate in a celebration to be held on Thursday February 24, 2022.

AiMCO welcomes the following new members to the GC;  Natalie Giddings, CEO, Hoozu, Jacqui Capel, General Manager, Squad by Mamamia and Tegan Boorman, Founder, Social Law Co along with returning council members – Anthony Richardson Q83, Ben Mayor, We Are Social, Sarah Letts, Totally Awesome, Sam Kelly Hello Social and Stephen von Muenster from Von Muenster Legal.

 Jacqui Capel, general manager, Squad by Mamamia said “I am very excited to join the Guiding Council and be a part of this team of passionate experts and leaders. It's an amazing time to be a part of the Influencer industry in Australia as it grows from strength to strength.

Natalie Giddings, CEO, Hoozu remarked: “The influencer industry in Australia is evolving at a rapid pace and navigating the best approach for brands, can be daunting.  Joining such an industry-wide initiative is very exciting for me. It has long been my desire to come alongside creators and brands to deceiver the best partnerships that truly deliver results.”

AiMCO’s roster of 74 members were invited to nominate for the vacant seats with a competitive and close election process ensuing.

Tegan Boorman, founder, Social Law Co commented: “My appointment to the Guiding Council is a logical extension to my continued involvement with AiMCO since it's formation in 2019. I look forward to continuing to work with the exceptional industry leaders appointed to the Guiding Council, as well as the AiMCO members involved in various working groups, towards creating a more transparent and matured influencer marketing industry well into the future.”

AiMCO’s Guiding Council represents companies from across the influencer marketing community with 17 members that guide the overall direction and activities of AiMCO for the year ahead.

AiMCO Guiding Council Members (sorted alpha by first name)

Councillor                               Company

Anthony Richardson            Q-83

Ben Mayor                              We Are Social

Ben McGrath                          VAMP 

Detch Singh                           Hypetap (current Chair)

Jacqui Capel                           Squad by Mamamia

Jamie Taylor                           Havas Media

Kylie Green                             The Lime Agency

Natalie Giddings                   Hoozu

Patrick Whitnall                    Consultant (current Deputy Chair)

Sam Kelly                                Hello Social

Sarah Letts                             Totally Awesome

Sharyn Smith                         Social Soup

Shivani Maharaj                     Wavemaker

Simone Landes                      The Lifestyle Suite

Steph Pearson                       OMD Create

Stephen von Muenster        Von Muenster Legal

Tegan Boorman                     Social Law Co

The Guiding Council meet 4-5 times a year