Emily Osmond, influencer and podcaster, talks with AiMCO’s Karan White about the new rules of influencer marketing: What you need to know

Influencer marketing is BOOMING! In fact, it’s one of the marketing channels where activity hasn’t declined even during the COVID-19 shutdown period when, according to the World Federation of Advertisers, many media channels declined sharply.

Influencer marketing is now used by many brands and that means marketers have questions like: how to select the right influencers for their brand, what legal considerations are important and how to ensure return on investment. And if you’re an influencer – or interested in exploring this as a business model – what things do you need to know?

In this podcast Emily Osmond, an influencer, podcaster and digital marketing coach based in Melbourne, chats with Karan White from Pod Legal about all things influencer and how AiMCO has established a Code of Practice to assist this growing industry.